29 April, 2025

Essential Art Walk, the app that integrates tickets to the Prado, Thyssen, and Reina Sofía.

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In 2017, GVAM launched the PAI app to provide users with an accessible and comprehensive guide to Madrid’s renowned Essential Art Walk. Funded by Madrid Destino SA, this app includes content, maps, and a joint ticket for the essential tour, which covers the Prado Museum, the Thyssen-Bornemisza Museum, and...

12 April, 2022

The Prado Museum awards its new intelligent audio guide to GVAM

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This smart audio guide designed for tablets and smartphones is the most advanced application to date to be launched by the state-owned art gallery. In addition to the digitalisation of the most outstanding paintings in the world, the app will also be available for rental, and in webapp format;...

23 June, 2021

GVAM joins Turium to transform the tourism sector

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Turium, the Vocento proposal, which, together with the main Spanish companies, aims to promote quality tourism in our country, has been presented. A multidisciplinary cluster of experts in tourism, communication, branding, consulting and trend research ready to contribute to the transformation of the country’s main economic sector.   The...

22 March, 2021

GVAM travels to Italy with Archimede Arte

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At GVAM we are pleased to announce the partnership agreement with Archimede Arte, a leading company in the 3D digitization of artistic assets in Italy, with the aim of promoting and developing smart guide projects in Italy. In a year of uncertainty, at GVAM we continue working to bring...

22 March, 2021

The Digitalization of tourism towards Smart Cities

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The city of Salamanca, through Tourism of Salamanca, have promoted the online marketing of tourist services,  supporting the sector by promoting online business and digital channels, the virtual tour and the digitalization of informational content. The new Salamanca Tourism APP, developed together with GVAM, has received the ‘Digital Tourist 2020’ Tourism...

26 January, 2021

GVAM joins rurAllure, the new Horizon2020 cultural heritage project around European pilgrimage routes

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The European project rurAllure (“Promotion of rural museums and heritage sites in the vicinity of European pilgrimage routes”) was officially launched during the kick-off meeting that took place on 11-13 January. This innovative Horizon2020 project fosters cultural cooperation and sustainable tourism in the proximity of the European historic pilgrimage routes leveraging...

21 January, 2021

Geotours App: connecting the geoparks of the Atlantic coast

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Born to bring digital life to the most surprising landscapes of the Atlantic coast Geotours App is the latest mobile application developed by GVAM to promote European Atlantic geotourism in collaboration with the European Atlantic Geotourism Route (EAGR). With the aim of promoting and disseminating the geological and cultural...

23 March, 2020

HOW DO MNAC AND GUGGENHEIM BILBAO BROACH THEIR DIGITAL TRANSFORMATION?

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A few days ago, the Carrousel du Louvre Paris was the meeting place for museums around the world coming together for SITEM. The Museu Nacional d’Art de Catalunya (MNAC) and the Museo Guggenheim Bilbao, invited to the workshop organised by GVAM, reflected on their digital transformation and, more specifically, on the value of their data intelligence in order...

13 December, 2019

SITEM 2020: How can multimedia guides help museums understand their audience?

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From January 28 to 30 we will be at the 24th edition of SITEM, the conference that brings together professionals from the world of tourism and culture in Paris. This renowned event will be a unique opportunity for cultural and touristic institutions to discover trends, create new bonds and...

3 December, 2019

Museum professionals experience culture through blind people’s eyes at MUSEAC

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On November 26th we participated in MUSEAC, the first Accessible Museums Conference organized by the Spanish Subtitle and Audiodescription Centre (CESyA), the Royal Board on Disability and the Carlos III University of Madrid, with the Naval Museum, Casa de América, FCYT and GVAM as collaborators. Among the different speakers from...

7 October, 2019

Gaudi’s Palace commits to digital gamification to enrich school visits

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How can we show our youth that the world is not what they watch on a screen, but that the screen itself is another window to reality? In the episcopal palace of Astorga, mobile technology will become the door to access a fascinating and misterious world: the Gaudí universe....

12 August, 2019

Prado Museum and other international museums commit to multimedia guides

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The trend set years ago by monuments and leisure centres around the world is unstoppable and spreading to art museums not wishing to be left behind. The Prado Museum is the latest to take up the mantle with a new audioguide for smartphones, the simplicity of which will certainly...