The European project REEVALUATE aims to provide a holistic solution to the challenges of Cultural Heritage (CH) digitisation management, enabling collaboration, boosting creative reuse, and promoting democratic and inclusive prioritisation and contextualisation.
To achieve this, REEVALUATE is developing a modular framework that supports each stage of a digitised artefact’s life cycle — from prioritisation and contextualisation to storage, collaboration, and reuse — through a set of technological enablers. Free versions of these enablers will be made available for integration into the European Collaborative Cloud for Cultural Heritage (ECCCH).
Artificial Intelligence will play a central role in the framework by:
- Assisting manual contextualisation.
- Improving prioritisation through public sensing.
- Visualising creative ideas for reuse.
- Proposing collaborations and reuse cases.
- Validating the context of reused artefacts.
GVAM is in charge of developing some of these enablers, such as one devoted to human-based contextualisation of cultural objects, and the creation of synergies with AI-assisted contextualisation. It will be ready before the end of this year.
The framework also ensures secure storage of digitised artefacts and frames intellectual property rights through CH object tokenisation and the use of smart contracts for reuse. In addition, it provides a standardised semantic representation of artefact metadata to enhance accessibility, discoverability, and enable automated detection of CH object misuse.
During 2026 and 2027, the project results will be piloted in three real-life use cases across:
- The Fashion and Gaming industries,
- The Advertising industry,
- The Tourism industry.
GVAM will lead the evaluation of these pilots towards the future improvement of project’s results, also organising a series of focus groups with end users for feedback generation (such as one organised online in May engaging managers from top-notch museums and heritage sites across Spain).
REEVALUATE is funded by the European Union under the Horizon call “CL2 Re-visiting the digitisation of cultural heritage” (Grant Agreement: 101132389) and brings together 16 partners from seven countries.
