April 2025
By: Jaime Solano – CEO of GVAM A few weeks ago, a manager from a well-known museum in Spain told me that they had started asking their suppliers to provide proof that they were not using Artificial Intelligence (AI) in their digital products. He had received such a...
Barcelona Cathedral incorporates augmented reality thanks to the GVAM system. Barcelona Cathedral has inaugurated a new and innovative visitor experience called “La Talaia de Barcelona”, which uses augmented reality to offer a unique view of the city from the rooftops of the iconic temple. This immersive experience...
The Prado Museum Trusts GVAM Again to Operate Its Audio Guide and Group Services The most visited museum in Spain and one of the most important globally has once again awarded GVAM the contract for its visitor guiding services. This four-year concession will allow GVAM to implement a new...
In 2017, GVAM launched the PAI app to provide users with an accessible and comprehensive guide to Madrid’s renowned Essential Art Walk. Funded by Madrid Destino SA, this app includes content, maps, and a joint ticket for the essential tour, which covers the Prado Museum, the Thyssen-Bornemisza Museum, and...
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