National Heritage, the organization dedicated to the care and maintenance of the assets of the Spanish Crown, once again trusts GVAM to offer its visitors the opportunity to discover its royal sites. The collection includes the Royal Palace of Madrid, the Monastery of San Lorenzo de El Escorial, the Palace of Aranjuez, the Royal Palace of La Granja de San Ildefonso, the Royal Palace of Riofrío, the Monastery of San Jerónimo de Yuste, the Royal Palace of La Almudaina, and the Gallery of Royal Collections, which was inaugurated a year ago and has already amassed over 500,000 visitors.
To successfully carry out a project of this magnitude, GVAM will deploy more than 3,500 devices, including smart guides and group systems, along with a team of 40 people who will help National Heritage achieve the required levels of excellence and satisfaction.
In this new concession, it is planned to develop new tours with augmented reality and gamification to provide an exclusive experience for each visitor. These new itineraries will be enriched with content created by a team of scriptwriters specialized in history and art, as well as audiovisual and UX professionals. Additionally, the applications will be available in more than 17 languages and will feature various accessibility options.
The four-year contract will allow GVAM to implement an innovative system of smart guides, interactive navigation solutions, and advanced data tools for visitor behavior analysis, thus improving usability and user experience.
This is not the first time that National Heritage has trusted GVAM. Nine years ago, they chose us to provide this service, and now, in 2024, this public entity once again trusts GVAM to offer improved and updated technological solutions, enabling nearly 3 million visitors to enjoy a comprehensive tour of all the royal sites of National Heritage.
The new digital visiting solutions will use version 7 of the Ventour system, GVAM’s exclusive content management system. This way, the various applications will offer an efficient navigation system tailored to each visitor’s needs, providing a unique and personalized visit. The audio guides will offer a wide variety of routes to choose from based on each visitor’s interests or available time, a keyboard search option, and interactive maps that allow immediate location of works in the space.
Finally, GVAM’s data measurement and capture system, analysis, and dashboard creation will provide the National Heritage Museums Service with exclusive information that will allow them to adjust programming to visitor preferences, recommend other Royal Sites that may interest them, and define strategies to make the visit an unparalleled experience.
At GVAM, we believe that the real experience of visiting a space is an irreplaceable physical feeling, but it can be complemented by digital systems that enrich and add value to the final visitor experience. This is the model chosen by National Heritage for four more years.
GVAM strengthens its leadership in the sector, with more than 3 million direct users and 70% coverage in audio guide services for major museums and monuments in Spain, such as the Prado, the Seville Cathedral, and now all the National Heritage sites. Additionally, GVAM is also the national reference company in technological systems and guides for small and medium museums, heritage cities, and tourist apps.
