GVAM joins rurAllure, the new Horizon2020 cultural heritage project around European pilgrimage routes


26 January, 2021

GVAM joins rurAllure, the new Horizon2020 cultural heritage project around European pilgrimage routes

The European project rurAllure (“Promotion of rural museums and heritage sites in the vicinity of European pilgrimage routes”) was officially launched during the kick-off meeting that took place on 11-13 January.

This innovative Horizon2020 project fosters cultural cooperation and sustainable tourism in the proximity of the European historic pilgrimage routes leveraging the state-of-the-art in information technologies to promote rural museums and heritage sites with the objective of enhancing the symbiosis between rural environment and routes to enrich tourists’ experience with a vast cultural heritage that most often goes unnoticed.

GVAM joins the project as the lead partner of the WP3 in charge of the tasks related to the development of the technological platform needed for the project. In this sense GVAM will be providing its expertise and knowledge in order to create, in collaboration with the other partners involved, technological solutions that provide both advanced content management facilities for institutions in the rural environment and mobile and web resources to support pilgrims in their journey.

Proyecto rurAllure


Implementation of 4 pilots around the main European pilgrimage routes

In addition, GVAM will work with the rest of the partners of the project on common strategies to develop on the project’s pilots, each of them focusing on a particular type of heritage along a pilgrimage route: Literary heritage on the ways to Santiago de CompostelaThermal heritage and others on the ways to RomeEthnographic heritage on the ways to Trondheim and Natural heritage on the ways to Csíksomlyó.

The objective is that the ongoing investment put into the pilgrimage routes leaves also a mark in the nearby rural areas, and, on the other, that pilgrims enjoy enriched experiences thanks to the cultural heritage of the rural environment and the technology solutions developed for this purpose. 


Including GVAM, a total of 15 cutting-edge European organizations and research institutions will work in the development of ruAllure’s project: University of Vigo (ES), Universidad Autónoma de Madrid (ES), Fundación Uxío Novoneyra (ES), Universidade da Coruña (ES), Câmara Municipal de Vila do Conde (PT), Kormányzati Informatikai Fejlesztési Ügynökség (HU), Mária Út Közhasznú Egyesület (HU), Comenius University in Bratislava (SK), Slovak University of Technology in Bratislava (SK), Università degli Studi di Padova (IT), Fondazione Homo Viator San Teobaldo (IT), Associazione Europea Vie Francigene (IT), Università degli Studi di Bologna (IT), Norwegian University of Science and Technology (NO).