Category: Current topics!
In the 60s, New Museology added the educational role to the museum field, transcending the aural character of the works on display and giving them a value beyond the purely ritual. Today, technologies like Augmented Reality (AR) are aligned with this feature and add entertainment; a formula that will...
Cultural heritage experts with “ICT awareness” and technology providers with experience in heritage. The current situation of these two groups, and their relationship, has been analyzed in the study conducted by the eCultObservatory project. Despite the stereotypical confrontation between cultural industries and technology companies, both professional groups are working...
In 2013 the “freemium model “, which combines free downloads and in-app purchases, was a leader in mobile application stores, capturing 98% of market share in Google Play and 92% in Apple Store. This is one of the most important conclusions we can draw from Distimo’s annual survey, exemplified...
“The place to see and experience tomorrow’s technology now”. This defines the SXSW Interactive Festival in Austin (Texas), whose 21st edition will take place in March 2014. Its director, Hugh Forrest, did not go unnoticed in the auditorium of the Ibero-American Culture Congress, held in Zaragoza from 20 –...
ultural industries and technology companies: are they forced to understand each other? “. With no small rhetorical intent, Molly Barton (@molbarton) chose this title for the speech she gave at the fifth Ibero-American Culture Congress. The increasing inter-dependence of the technological and cultural industries is sometimes analyzed from a reactionary...
During the fifth Conference on 2.0 Corporate Communication held on October 18th at the University Carlos III of Madrid, several communication, marketing and technology experts explored the uses of smartphones in order to improve business and institutional communication strategies. In this post we review the key elements for the...
Reading, listening, watching, sharing, saving, repeating, shopping … the era of smart phones has created new habits regarding the consumption of content. Pioneering museums offering mobile experiences are studying carefully these new processes, and listening closely to what the visitor has to say. Last October 15th, several success stories...
The Museums Association has published its Mobile Museum Survey (2013) for the second consecutive year. The survey was conducted at 175 institutions in the UK. 50% of this country’s museums offer interactive technologies for smartphones, which proves the increasing influence apps are having on the arts, in culture and...
52% of Iberto American museum plan to develop an app between 2013 and 2015. Meanwhile, 41% do not have any such plans and the remaining 7% already have one. This is the main result of the “Apps in Museums and Cultural Centers in Iberto America” survey (spanish), commissioned by GVAM....
In 2010, the Louvre decided to study the movement of its visitors using Bluetooth technology, in order to deal with the “Mona Lisa effect”: tourist congestion in certain areas of the museum. Exhibition designers have traditionally relied on visitor statistics which take into account the social characteristics of the...
Visitors with their heads down staring at their mobile devices. This is the image that springs to mind when “apps and museums” are mentioned in the same breath, like an automatic response to a Rorschach test. However, the fact is that this image contradicts the latest trends. The symbiosis...
The first on-line fair on equipment and comprehensive management of museums, “EXPOmuseus 2013” is just round the corner. Although this event is focused on Latin America, it has no geographical limitations. From August 10 until December 20, no matter where you are, you can visit us in Hall B...
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