9 June, 2026

GVAM develops the new digital guide for the Tour Bernabéu

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Technology, immersive content, and artificial intelligence for the most famous football stadium in the world The Tour Bernabéu is one of the most important tourist and sporting experiences in Europe. Every year, millions of visitors tour the most emblematic spaces of Bernabéu Stadium to discover the history, the titles,...

7 May, 2026

How We Know It Works: REEVALUATE’s Approach to Pilot Evaluation

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The REEVALUATE Project at a Glance REEVALUATE is a Horizon Europe Research and Innovation project (Grant Agreement No. 101132389) with a bold mission: to provide a holistic solution to the challenges of Cultural Heritage (CH) digitisation management. The project develops a modular framework that covers the entire life cycle...

15 February, 2026

The Mosque-Cathedral of Córdoba debuts its new interactive audio guide.

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GVAM reinforces its position as a technological leader in the field of major museums and monuments with the development of the new smart guides for the Mosque-Cathedral of Córdoba. The project represents a decisive step toward bringing the visitor experience of this heritage icon to the level of other...

10 February, 2026

The new European Accessibility Act (EAA 2025) on accessibility is mandatory as of January

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The new European Accessibility Act (EAA) introduces a common framework for digital accessibility across the entire European Union. This directive, which strengthens Royal Decree 1112/2018, marks a turning point in digital inclusion. Within this context, GVAM consolidates its role as a benchmark in cultural accessibility, offering audio guides and...

10 September, 2025

REEVALUATE: Rethinking Cultural Heritage Digitisation

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The European project REEVALUATE aims to provide a holistic solution to the challenges of Cultural Heritage (CH) digitisation management, enabling collaboration, boosting creative reuse, and promoting democratic and inclusive prioritisation and contextualisation. To achieve this, REEVALUATE is developing a modular framework that supports each stage of a digitised artefact’s...

30 April, 2025

GVAM Projects on AI Applications for Museums and Destinations

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By: Jaime Solano – CEO of GVAM   A few weeks ago, a manager from a well-known museum in Spain told me that they had started asking their suppliers to provide proof that they were not using Artificial Intelligence (AI) in their digital products. He had received such a...

30 April, 2025

GVAM develops an augmented reality experience for Barcelona Cathedral.

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Barcelona Cathedral incorporates augmented reality thanks to the GVAM system.     Barcelona Cathedral has inaugurated a new and innovative visitor experience called “La Talaia de Barcelona”, which uses augmented reality to offer a unique view of the city from the rooftops of the iconic temple. This immersive experience...

29 April, 2025

Essential Art Walk, the app that integrates tickets to the Prado, Thyssen, and Reina Sofía.

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In 2017, GVAM launched the PAI app to provide users with an accessible and comprehensive guide to Madrid’s renowned Essential Art Walk. Funded by Madrid Destino SA, this app includes content, maps, and a joint ticket for the essential tour, which covers the Prado Museum, the Thyssen-Bornemisza Museum, and...

1 July, 2024

National Heritage Trusts GVAM Again to Manage its Smart Guide Service.

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National Heritage, the organization dedicated to the care and maintenance of the assets of the Spanish Crown, once again trusts GVAM to offer its visitors the opportunity to discover its royal sites. The collection includes the Royal Palace of Madrid, the Monastery of San Lorenzo de El Escorial, the...

4 June, 2024

THE CATHEDRAL OF SEVILLE RENEWS ITS DIGITAL VISITORS GUIDE

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THE CATHEDRAL OF SEVILLE RENEWS ITS DIGITAL VISITORS GUIDE Seville Cathedral is one of the most visited monuments in Spain and the largest cathedral in the world. Given this importance, the interactive audio guide, which serves as a support for visitors, has just been renewed to continue offering an...

31 May, 2024

We win the Prado Museum again.

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The Prado Museum once again trusts GVAM to operate its audio guide and group services. Spain’s most visited museum and one of the most important worldwide has once again awarded GVAM its visitor guiding service. This four-year contract will allow GVAM to implement a new system of interactive guides,...

17 July, 2023

GVAM Creates the new smart guide for the Royal Collections Gallery

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GVAM Creates the new smart guide for the Royal Collections Gallery Digital immersion in the most important museum project in Spain for decades Over 9,000 square metres of exhibition space, distributed over seven floors, where visitors can admire a selection of 650 exhibits from the 155,000 treasures stored by...