Category: GVAM
Earlier today, Real Madrid C.F and Microsoft presented the first interactive audio guide for the tour of the Santiago Bernabéu Stadium, a guide developed by GVAM. Starting tomorrow, April 4th, the service will be available for the more than one million tourists and fans that visit the stadium of...
The Alhambra opens a new multimedia guide service that replaces the previous audio guides. The proposal combines phablets available for rent on the premises and a mobile app (app) that can now be downloaded on Android devices and soon will also be available on iOS. This morning, the director...
Visitors to the Lazaro Galdiano Museum in Madrid can now enjoy the latest GVAM multimedia guides which offer users increased usability and new interaction features (available for iOS and Android). The renovation follows GVAM’s recent award of this museum’s project to exploit as a joint operation a service that...
“Avila Tourism” (“Ávila turismo” in spanish) is the name of the official app to visit Avila, a Spanish World Heritage city. This guide, aimed at all visitors, includes audio and images tailored to the needs of people with visual or hearing impairments. It uses audio description, subtitling and sign language videos...
The Ministry of Education, Culture and Sports (Spain) has reached an agreement with the Orange Foundation and GVAM to develop a mobile application (app) with different routes for each of the following museums: National Museum and Research Center of Altamira, the Museum of Roman Art in Merida, Valladolid’s Sculpture...
National Heritage (Patrimonio Nacional in spanish) has decided to take a revolutionary change in its technological offer for its 3 million annual visitors. Following the steps of museums like The Louvre or The RijksMuseum, which replaced the traditional audio guide, this great Spanish cultural institution seeks to value the assets of its...
Last November 28th, the exhibition “The route of Hernán Cortés” , the first in the world dedicated to the figure of the conqueror, opened its doors to the public in Madrid. Visitors can tour the exhibition with a multimedia guide which uses audio and images to summarize the key aspects...
Avila and Segovia will be the first Spanish Heritage Cities to have a mobile application available for all visitors. Both municipalities will be incorporated into the Áppside project, promoted by the Orange Foundation and GVAM to achieve equal access to culture and national heritage. Avila and Segovia’ respective apps...
Advances brought by the Internet and new technologies have changed the way we tell stories. Today, we aspire to create a media narrative in which the viewer becomes the creator, a new form of narrative called “transmedia storytelling.” This concept was first used in 2003 by the American MIT...
Gamification is destined to become an influential trend in the coming years, and may be just as important as Facebook, eBay or Amazon when it comes to web innovation. So much so that a recent study by Gartner, an American consultancy, notes that by the end...
In the 60s, New Museology added the educational role to the museum field, transcending the aural character of the works on display and giving them a value beyond the purely ritual. Today, technologies like Augmented Reality (AR) are aligned with this feature and add entertainment; a formula that will...
The newly opened National Archaeological Museum (MAN – Museo Arqueológico Nacional) in Madrid’s Golden Mile, offers visitors a multimedia guide tailored to the needs of people with disabilities. Visitors can purchase it with their entry ticket for an additional 2 euros. This is an alternative tool to traditional audio...
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