In the field of museums, content management systems have traditionally been used to manage and publish digitized collections online. However, in recent years, there has been a growing need to adapt these contents, both in format and in treatment, to mobile devices. The aim is to use these powerful tools to expand and bring services to the public, making them more accessible. In short, the main goal is to enrich the visitor experience. Likewise, the mobile phone is becoming an indispensable promotional tool.
When CMS are used for publishing content on mobile platforms, they are often referred to as app builders, app generators, or content management applications. These specialized CMS allow you to post directly to mobile app stores like Apple’s App Store or Google Play, leverage their geolocation functions, generate revenue by selling services and mobile games, etc.
App generators ensure usability of the application, with tested and adapted designs and schemes for each centre, allowing museums to focus on the quality and update of content. To understand exactly how they work, let’s see what the GVAM content manager has to offer.
Ventour: an app builder for guided tours
Ventour is a specific guide for building applications, be it apps for museums or tourist areas. The structure of the visit is fully customizable. For example, you can start with a welcome content and then move on to an interactive map of the museum or a list that allows you to access all contents. It also includes the option of adding galleries of works. This variety of template (galleries, listings, maps, unique content …) supports multiple combinations.
As a specific CMS for museums, Ventour includes a visitor statistics module, with which you can learn more about the preferences of the public and improve the dissemination strategy of your center. This system has been used to create multimedia guides for several museums, with images, text, audio, video and animations, as well as the possibility of managing multiple languages.
In short, these technologies will be the key to improving the dissemination strategies of the cultural and tourism sectors. These fields are particularly dynamic and are constantly adapting and therefore require systems that are flexible and adjustable to their needs.