GVAM enters the Mexican market hand in hand with MB Museografia


26 May, 2014

GVAM enters the Mexican market hand in hand with MB Museografia

MB Museografia is now the official distributor of GVAM in Mexico. The museology design and exhibit assembly company based in Mexico City will deliver mobile culture to a country that has 32 World Heritage Sites and 30,000 archaeological sites. Mexican museums can now offer their visitors multimedia guides and app-guides that combine text, audio, image and video, and they will also have the possibility of adapting their content to different audiences, by age, nationality or specific needs.

GVAM technology enables Mexican cultural and tourism institutions to design historical or natural routes, as well as itineraries for their collections and monuments. This can be done using mobile devices; either through loan tablets, in app format for download on iOS and Android terminals or on a web format. This means that these applications can be accessed from anywhere in the world.



In the Latin American context, Mexico is the country with the highest penetration of smartphones after Brazil. In 2012 the figure was approximately 20% according to Ipsos Media CT. In October 2013, The Intellingence Competitive Unit maintained that there are 32.4 million smartphones in the country, representing a penetration rate of 31.3%. According to this recent study and the Our Mobile Planet survey, presented by Google Mexico in 2012, it is estimated that by 2015 this rate will reach 70%.

After the fall in visitor numbers since the economic crisis began in 2008, 2013 has seen a slight increase in tourism in Mexico. Experts predict a more prosperous 2014. Although the number of international tourists has been reduced by 12 million since 2008, the average income from foreign visitors is at the same level as before the crisis, topping $ 10 million. This indicates that tourist spending is higher today, and that tourists have more spending power.

Mexico is among the 10 most important tourist destinations in the world. Now, with the help of MB Museogradia, the charm of this historic land can reach the mobile phones of its national and international tourists.