The Museum of Arts and Crafts (MAO), located in the Brazilian city of Belo Horizonte offers from this June multimedia guides in four languages (Portuguese, English, French, Spanish), developed using Ventour and supported by ERA Virtual. As a unique feature, it includes videos in which Angela Gutierrez, the collector herself, who is also president of the Instituto Cultural Flávio Gutierrez, introduces visitors to the work exhibited.
The initiative, as expressed by the MAO, “lets Brazilian and foreign tourists enjoy more individualized content, including differentiated curiosities and additional information.” An innovation that the museum launched at the start of World Cup, and on which foreign visitors have already expressed their thoughts: “It is excellent, it’s really easy,” said an Iranian user for Globo.tv (from minute 3).
“In Belo Horizonte, we are the first museum to offer this important tool for our visitors. Now, we are better prepared for the general public, like the great museums and cultural sites around the world,” says Angela Gutierrez. The devices are also available for visitors with hearing and visual impairment, confirming the commitment made by the Flávio Gutierrez Cultural Institute to accessibility. They includes audio descriptions for the blind and Brazilian sign-language videos (Língua Brasileira de Sinais). The rental fee is $ 5 R (just under 2 €) for over 16 year olds, and is free for people with disabilities and teachers.
The idea is that these media guides are a support tool or a complement for the visitor, who also has information available on physical media, subtitles … or the visits organized by educators. Thus, the public will have enough information and autonomy to further enjoy his visit to the MAO, a museum consisting of a collection of 2,500 pieces, objects and tools dating from the eighteenth to the twentieth century which tells the story of Brazilian pre-industrial works.