Privacy Policy

Privacy Policy


We publish this Data Protection Policy in order to protect the privacy of users of our website, undertaking to ensure the legal demands required by applicable legislation and regulations.
Thus, pursuant to Organic Law 15/1999, on Personal Data Protection, GVAM Guías Interactivas hereby informs you that:



GVAM Guías Interactivas, with registered address in C/ Esquilache Nº2 28003 Madrid, is the owner of the files to which personal data obtained from forms on this website are included.



Personal data collected on the website forms are included in automated files owned by GVAM Guías Interactivas in compliance with the requirements of current applicable legislation. The existence and characteristics of these files have been duly notified to the Spanish Data Protection Agency by registering them in the General Data Protection Registry.
In any case, data subjects guarantee and are responsible for the veracity, accuracy, validity and authenticity of the personal data provided on the forms, undertaking to notify GVAM Guías Interactivas of any update thereto in order to maintain the quality of the data.
The purpose of the audio guide rental system established for each channel and for data subjects is to rent audio guides during the visit to the Alhambra and the Generalife.

A. Data Processors
When it deems convenient and always pursuant to the purposes described, GVAM may contract any individual or legal entity to, alone or jointly with others, process personal data on behalf of GVAM. In this case, the use and confidentiality of personal data shall be regulated contractually with these entities, pursuant to the provisions of this Policy and applicable legislation.

B. Consent
By sending personal data on the forms, data subjects expressly and unequivocally declare their consent to the personal data provided being included in automated files, and subject to automated processing by GVAM Guías Interactivas pursuant to this Privacy Policy.



GVAM Guías Interactivas has adopted the personal data protection security levels required by law, and has installed all the technical means and measures available to avoid the loss, misuse, alteration, unauthorised access and theft thereof.



Data subjects may contact GVAM Guías Interactivas as the data controller in order to exercise their rights to access, cancellation, rectification and opposition of the data included for processing. These rights may only be exercised by the data subject or their legal representative, upon accreditation of their identity, or the validity of their representation, where appropriate.

A. The right to access may be exercised annually, except for accredited legitimate interest. When exercising their right to access, data subjects may choose one of the following systems for consulting the file: * Written notification addressed to GVAM Guías Interactivas, C/ Esquilache, Nº2, 1ºD 28003 Madrid.
GVAM Guías Interactivas shall notify its decision within a period of one month. If affirmative, the customer may access the information within 10 days following notification.

B. Rights to rectification and cancellation may be exercised, pursuant to the following provisions, provided the customer considered that the data included in our files are inaccurate, incomplete, unsuitable or excessive. In this case, they may exercise the rights as indicated above.
GVAM Guías Interactivas shall rectify or cancel the date within 10 days of receiving the request.



GVAM Guías Interactivas reserves the right to modify this policy to adapt it to new legislative or case law provisions, provisions arising from applicable standard codes or for corporate reasons.
These changes shall be notified in advance if necessary on our website, notwithstanding the consent necessary from affected data subjects when such consent is not considered granted pursuant to the terms of this policy.