18 June, 2013

Cultural centers recognize the importance of implementing a comprehensive digital strategy

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On Saturday, June 8, we went to León (Spain) to monitor the “Third Meeting on Social Networks in Museums and Art Centers” organized by the MUSAC, a contemporary art museum in this city. Before reviewing what some tweeters considered “obvious, but essential”, we would like to highlight one fact:...

3 June, 2013

Indicators of success for cultural apps

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One in four Spanish people use applications and on average, each user has 65 apps installed on his smartphone (CincoDías.com). The challenge of any company or institution wanting to enter this market is to be among those 65 and to stay there; but what if this is not the...